In 2018’s World Economic Forum event, Jingdong’s founder announced that his e-commerce store was on the verge of expanding its business to the global market. The online store has been serving its customers in China, Vietnam, Indonesia, and Thailand.
How was the store prepared for the international market? Richard Liu Qiangdong, Jingdong’s founder, said that his e-commerce store had made all the necessary arrangements required to spark it off to the global market.
It had replenished its shelves with an array of local and international consumer products outsourced from the world’s most popular brands. E-Commerce had launched the JD.com Global, a shopping platform where domestic and international clients would find all their favorite products.
According to Richard Liu Qiangdong, Jingdong had partnered with various international brands to ensure that JD.com Global is supplied with authentic goods regularly. Also, the partnership would act like a scheme to market Jingdong to the famous brand’s customers.
The company is ready to open its online platform to other retailers, who would wish to popularize superior foreign products into the Chinese market. Likewise, the company will use its online platform to market leading Chinese brands into international markets. The strategy, according to Liu, will allow clients to buy goods from other countries without the need to travel.
Apart from the international trading platform, Richard Liu Qiangdong disclosed that JD.com’s logistic team was hunting for ways to speed up its international deliveries. Already, the logistics team had started setting up delivery stores in various strategic locations around the globe.
Which international markets was JD.com eyeballing? As stated by Richard Liu Qiangdong, Jingdong was planning to extend its retail services to the Middle East, United Kingdom, United States, Europe, and other unexplored parts of Asia.
“Our expansion scheme aims to strengthen China’s relationships with various countries around the world. Our scheme is concurrent with the One Belt One Road Initiative, a business scheme, which seeks to enhance China’s trade links,” said Richard Liu.
At present, the leading e-commerce store has stepped into some international market. It is already serving France, Europe, Central Asia, South East Asia, and parts of the United States like Washington, DC