The RealReal is a consignment store for luxury clothing. It’s pricier than some consignment stores out there, but it is cheaper than how much most luxury brand items sell for when they are sold brand new. The RealReal makes luxury brands more real for more people who want to enjoy a bit of luxury without the same cost.
The RealReal has been around for about seven years now and it is still going strong. The founder Julie Wainwright started the company in 2011. The business has done so well that it has branched out of just online sales to start opening some brick and mortar luxury brand consignment stores in New York City and Los Angeles.
For those curious to know what the RealReal sells, they basically sell every luxury brand under the sun that exists. The three current top-selling luxury brands at the RealReal are Gucci, Louis Vuitton, and Chanel. Typically Louis Vuitton is the most popular selling luxury brand at the RealReal. Gucci only recently started becoming more popular amongst the fashionista customers of the RealReal.
The RealReal additionally sells home goods and art aside from their luxury clothing brand items. They have considered selling cars but scrapped that because they felt like that would be out of their range. They also refuse to sell wine. It is too difficult for them to figure out whether or not if a wine is authentic enough if it is being sold to them from a customer and then resold by them.
The process of the RealReal involves a few basic steps. First of all, those who are selling their old luxury brand items ship them to the company. The items are then assessed if they are authentic and what they should be sold for. Then they are put into a copywriting phase, where copywriters create a description for each product to be placed on the RealReal website. Then the products are photographed. The photographs are also put on the website for consumers to look at the items. Then last of all the items are stored until they will be sold to someone. Then the product is packed up and sent to the individual who purchased the item on the RealReal website. You can shop from the RealReal on their web store or one of their brick and mortar stores in New York City or in Los Angeles.
Find out more about The RealReal: https://techcrunch.com/2017/05/05/the-realreal-is-opening-a-real-store-in-new-york-and-other-news-from-ceo-julie-wainwright/